About Sandler

In 1967, David Sandler realized that the traditional sales model was broken. Feature and benefit selling, discounting, 高压战术导致了恶性循环, 与律师和政客一样，销售人员也是人们最讨厌的职业之一. They deserved better. Prospects deserved better. And, he set out to design a better methodology, 基于对双方都有效的行为心理学.

He developed the Sandler Selling System because he believed:

1. Salespeople are professionals and deserve respect.
2. The prospect must qualify for the salesperson’s time.
3. 销售人员必须遵循一个可重复和可伸缩的系统.

Learn more about Sales Training

gpk电子游戏还发现，领导力和销售管理往往是一项不可能完成的任务. 销售领导被要求做最艰难的工作, grow revenue to support the rest of the organization, without any support, tools, or training. Sandler的培训使销售领导者能够建立一个建立在生产行为之上的管理框架, collaboration, and accountability.

1. You can only manage what you can control. Manage behavior, not results.
2. Lead the team, motivate individuals. People will work harder for their reasons, than yours.
3. You must use a playbook for success. 指导、培训和指导其他人执行流程.

Learn more about Leadership & Management Training

gpk电子游戏很快意识到，要想成功，销售人员和领导者需要的不仅仅是销售脚本和策略. People, left to their own devices, will default to their comfort zone, fall victim to their fears, and the new system will fail to take hold.

为了让人们实践他所教授的沟通原则，他们需要正确的方法:

• Attitude: 对自己、对公司、对市场有一个支持性的信念.
• Behavior: 在短期和长期的基础上制定目标、计划和明确的行动.
• Technique: 执行系统的策略、战术和个人存在.

Learn more about the Sandler Success Triangle

David Sandler 是一个真正的梦想家，专注于为我们的客户创造一个实质性的机会和持久的成功. 当他发现这些新理念不足以创造积极的结果和投资回报率时，他终于取得了突破. He wrote the best-selling book, You Can’t Teach a Kid to Ride a Bike a Seminar, because he found that:

• Awareness and knowledge are not enough. 你不可能通过听别人谈论某件事而变得更好.
• 你必须应用和练习你的新技能来看到结果!
• 持久的结果和永久的改变来自于长期的强化.

Read more about the Sandler Methodology